In this session, we’ll share how our RevOps team operates in practice and how the function goes well beyond reporting and tooling. We’ll explore the role of RevOps in shaping commercial strategy through value proposition definition, partnering closely with Finance in planning, and setting clear, achievable goals for commercial teams. The discussion will cover how data is used to prioritize the right prospects, connect disparate insights into CRM systems, and improve commercial effectiveness through dynamic, tailored sales materials and transparent performance tracking. Ultimately, this session makes the case for RevOps as a driver of focus and execution - identifying the few metrics that truly move the needle and automating critical steps in the commercial process to remove bottlenecks and accelerate growth