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Katyusca
Barth
VP of Revenue Operations
Intix
Katyusca is a senior sales operations professional with 15+ years of experience at major international technology and logistics enterprises. Katyusca combines process orientation and stellar communication skills to drive revenue performance within a $340mm annual sales pipeline. Katyusca generates automated and efficient process improvement solutions that deliver results, such as a 75% acceleration in contract lead time. She provides the necessary tools and support to enable revenue performance in 600+ person sales organizations across 200+ countries.
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25 June 2025 10:15 - 10:45
Territory and quota planning at scale: Solving for fairness, focus, and forecast accuracy
As markets shift and GTM strategies evolve, territory and quota planning has become more than just a numbers game, it’s a strategic lever for growth. In this session, we’ll explore how senior RevOps leaders are designing territory and quota models that balance fairness, productivity, and agility. Learn how to incorporate market data, historical performance, and AI insights into your planning processes, avoid common pitfalls that lead to missed targets, and build frameworks that can flex with organisational changes.