Data is at the heart of RevOps, but becoming truly data-led requires more than just tracking metrics and building reports. It’s about ensuring data is trusted, accessible, and actionable across the entire revenue engine. This session explores what it takes to embed data into daily decision-making, drive alignment between GTM teams, and create a culture where insights fuel strategy. We’ll cover common challenges like siloed systems, inconsistent data quality, and stakeholder buy-in - along with proven strategies to overcome them. Walk away with practical steps to elevate RevOps from a reporting function to a true driver of data-backed growth.

Despite the best intentions, misalignment between sales, marketing, and customer success is one of the biggest barriers to GTM success. Messaging gets lost in translation, handoffs create friction, and revenue growth stalls when teams aren’t working toward the same goals. So, what does true cross-functional collaboration actually look like and how can companies make it a reality? This panel will bring together GTM leaders to discuss how to break down silos, foster collaboration, and create a seamless customer experience. From shared KPIs to technology integration and cross-functional processes, we’ll explore what it takes to get marketing, sales, CS, and RevOps fully aligned. This session will take place on the #GTM25 stage.