Forecasts are only as good as the data and processes behind them - but too often, RevOps teams struggle with inconsistent inputs, unreliable pipeline visibility, and shifting market conditions that throw everything off. When leaders lose trust in forecasting, it creates friction, last-minute scrambles and missed revenue targets. This session will dive into the common pitfalls that make forecasts inaccurate and what RevOps can do to fix them. We’ll explore strategies to improve data integrity, build accountability across GTM teams, and implement forecasting models that adapt to real-world changes. If your team is spending more time explaining misses than hitting targets, join us to uncover practical ways to make forecasting a true driver of business success, not just a guessing game.