“There has to be a better way” is the question that has driven Jackson throughout every role in his career. Jackson is a revenue operations leader with a passion for building the tools and processes that help teams work smarter and exceed their goals. Having worked in several early-stage environments, he thrives on the challenge of starting with a blank slate and building effective processes from the ground up to support scalable growth. He began his career in college and professional football, where he focused on finding creative ways to give his team a competitive edge. He has since transitioned into the SaaS world, applying the principles he learned in sports to help businesses find their winning formula.