28 October 2026 09:45 - 10:15
Fix the engine before you add the fuel: Diagnosing revenue systems that actually work
Most organizations respond to a revenue shortfall the same way: add more fuel. More reps, more leads, more tools, more pressure on sales. But if the underlying system is broken, more fuel just means a bigger, faster failure.
In this keynote, Andrew challenges the instinct to treat every revenue problem as a sales problem. He'll walk through how to properly diagnose what's actually happening across the enterprise, why sequencing matters more than speed, and what it takes to trust a process instead of chasing quick fixes. Attendees will leave with a clearer framework for identifying root causes, and a real picture of what durable, long term revenue health looks like, not just this quarter, but for years to come.
28 October 2026 13:30 - 14:15
Interactive roundtable: What keeps CROs up at night in 2027
No slides. No keynote. No pitch. Just a room of peers being honest about what's actually worrying them.
The room will break into five topic tables, so you can sit with peers wrestling with the same problem:
• Building high-performance sales organisations: Metrics, process, customer engagement and AI - Pree Sarkar
• The evolving CRO role: from sales leader to owner of the whole revenue lifecycle - Andrew Wildblood
• Building high-performing revenue teams
• Go-to-market alignment across Sales, Marketing, and Customer Success
• Scaling predictable growth in an uncertain market
Pick a table, bring a real problem, and leave with three more to think about, plus a few ideas worth stealing from someone facing your exact situation.