15 April 2025 09:30 - 10:15
Panel discussion: The hidden cost of executive misalignment
For many CROs, revenue accountability is clear - but decision authority isnāt. Growth depends on tight alignment across product, marketing, finance, and operations, yet too often the CRO inherits misalignment they didnāt create and canāt easily fix.
This panel explores how modern CROs move beyond surface-level collaboration to build real C-suite alignment - the kind that drives faster decisions, cleaner execution, and sustained revenue growth. Senior revenue leaders will share how they earn influence with peers, align competing priorities, and turn the C-suite into a true growth engine rather than a collection of functional silos.
Attendees will walk away with:
- Practical ways CROs establish shared ownership of revenue across the C-suite
- Patterns for aligning strategy when incentives, metrics, and priorities donāt match
- Signals that alignment is working - and early warning signs when itās not