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Greg
Anderson
Chief Revenue Officer
Foundry
Greg leads Foundry's global team across sales, sales enablement, customer success, and RevOps. Greg also serves as a board member and advisor for NRN, working with Australia’s energy retailers to increase access to clean energy for their customers, ensuring that everyone can benefit from affordable, sustainable power. More than anything, Greg is passionate about innovation, sustainability, and helping colleagues and customers do amazing things.
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15 April 2025 09:30 - 10:15
Panel discussion: The hidden cost of executive misalignment
For many CROs, revenue accountability is clear - but decision authority isn’t. Growth depends on tight alignment across product, marketing, finance, and operations, yet too often the CRO inherits misalignment they didn’t create and can’t easily fix. This panel explores how modern CROs move beyond surface-level collaboration to build real C-suite alignment - the kind that drives faster decisions, cleaner execution, and sustained revenue growth. Senior revenue leaders will share how they earn influence with peers, align competing priorities, and turn the C-suite into a true growth engine rather than a collection of functional silos. Attendees will walk away with: - Practical ways CROs establish shared ownership of revenue across the C-suite - Patterns for aligning strategy when incentives, metrics, and priorities don’t match - Signals that alignment is working and early warning signs when it’s not