29 April 2025 09:30 - 10:00
The evolving role of the CRO in business growth
In today's rapidly evolving business landscape, the role of the Chief Revenue Officer has become increasingly critical. Nevertheless, obtaining a unified belief and vision over the key responsibilities, skills, and strategies that define a successful CRO are still debated.
We will delve into topics such as:
- How the CRO role has transformed in recent years.
- A deep dive into the key responsibilities of a CRO, including sales, marketing, customer success, and revenue operations.
- How to develop and execute a winning revenue strategy.
- Strategies for recruiting, developing, and motivating top talent.
- Key metrics and KPIs to track revenue growth and organizational health.
By the end of this presentation, you will have a comprehensive understanding of what the role of a CRO should look like, and be equipped to drive revenue growth and organizational success.