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Amiclar
Perez
Global Chief Revenue Officer
Nielsen
With over 28 years of work experience, Amiclar's a seasoned executive leader with a passion for sales, media, and customer growth. Amiclar has a proven track record of driving revenue and innovation across multiple business units and regions (developed and developing markets), leveraging his expertise in strategy, leadership, and customer success. Amiclar's motivated by the mission of Nielsen, the global leader in measurement and data analytics, to provide the most complete and trusted view of consumers and markets worldwide. He brings diverse perspectives and experiences to the team, as a proud member and sponsor of Nielsen HOLA Diversity Group and the Nielsen Diversity Council.
29 April 2025 09:30 - 10:00
The evolving role of the CRO in business growth
In today's rapidly evolving business landscape, the role of the Chief Revenue Officer has become increasingly critical. Nevertheless, obtaining a unified belief and vision over the key responsibilities, skills, and strategies that define a successful CRO are still debated. We will delve into topics such as: - How the CRO role has transformed in recent years. - A deep dive into the key responsibilities of a CRO, including sales, marketing, customer success, and revenue operations. - How to develop and execute a winning revenue strategy. - Strategies for recruiting, developing, and motivating top talent. - Key metrics and KPIs to track revenue growth and organizational health. By the end of this presentation, you will have a comprehensive understanding of what the role of a CRO should look like, and be equipped to drive revenue growth and organizational success.