In an era where the average tenure of Chief Revenue Officers is a mere 18 months, understanding and defining the role is paramount for sustainable growth and innovation. This discussion will focus on how organisations can benefit by clearly defining the CRO's role, leading to enhanced strategic alignment, improved revenue trajectories, and strengthened market positioning. Our expert panelists will examine: - Strategic alignment: How does a well-defined CRO role drive company-wide synergies and align with long-term business objectives? - Enhanced revenue growth: What benefits do organisations reap from a CRO who is empowered with clear expectations and strategic insights? - Innovation and agility: How can a clearly understood CRO role foster innovation and help businesses quickly adapt to market changes? - Sustained leadership impact: How does clarity in the CRO role contribute to longer tenures and more profound leadership impact?