As core markets mature and buyers become more cautious, the growth playbook that got you here won’t get you to the next stage. The companies pulling ahead are those systematically uncovering untapped segments, rethinking who their ideal customer really is, and opening up new routes to revenue beyond the traditional sales motion. This session explores how revenue leaders are identifying and validating new growth opportunities before committing serious resources. Learn how to use your existing data and customer signals to spot adjacent markets, how to test new channels such as partnerships, product-led motions and expansion revenue quickly and with minimal risk, and how to align sales, marketing and RevOps so new plays can scale without disrupting what’s already working.