Winning the customer is only the beginning. For many businesses, the biggest growth opportunity is sitting inside the customers they have already won. Retention, expansion, cross-sell and upsell can drive more predictable revenue but too often they sit outside the CRO’s core growth strategy. This discussion explores what happens when revenue leaders treat the post-sale experience as a commercial engine rather than a customer success responsibility. How do you identify expansion opportunities without damaging trust? How should sales, customer success and product work together? And what does it take to turn retention and expansion into predictable, measurable growth? The conversation will focus on practical strategies for increasing customer lifetime value, reducing revenue leakage and building a revenue model that grows from the customer base not just the pipeline. Because the next million in revenue may already belong to you.