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Martin
Garvey
Director, Enterprise Sales
Gong
Martin Garvey joined Gong in Sept of 2022 and now leads the Enterprise Sales team. Gong is the revenue intelligence leader, leveraging data and AI to transform revenue teams. Prior to this position, Martin was the SVP of Global Sales for Own The Room, a sales & communication training service provider. In the earlier part of his career, Martin worked with Vodafone, MasterCard and Accenture.
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03 December 2024 12:15 - 12:35
AI for Sales: Turning hype into measurable ROI
In the next four years, AI is expected to handle sixty percent of sellers' work, raising questions about the tangible benefits of AI investments in sales. Success with AI hinges on a robust data strategy, emphasizing the importance of data quantity, quality, and context. Various AI types, including generative, prescriptive, and predictive, offer unique advantages, with prescriptive AI notably increasing win rates by up to fifty percent. Gong exemplifies effective AI use by enhancing forecasting accuracy and automating data collection, ultimately improving sales coaching and accountability. As AI becomes a competitive advantage, businesses must evaluate its necessity and implementation in their operations.