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Helen
Sutton
Chief Revenue Officer
Ardoq
My early career was engineering which started my lifelong curiosity in how things work. Today I couldn't be happier as every single day I get to understand how many different companies and industries perform, and how I can help them improve. Throughout my 20+ years of experience in enterprise software, I have worked across all industry sectors, with customers ranging from SME through to the largest in the world, and have been responsible for both UK and European/Global teams setting and executing strategy. I have worked for the full breadth of company types including Listed, Private Equity owned, and experienced the transition from private through to successful IPO. Through all those experiences I have consistently outperformed targets whilst maintaining a strong commitment to people and customers.
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03 December 2024 11:00 - 11:30
Unlocking more revenue through revenue cadences
In a session focused on mastering revenue cadences, the speaker emphasized the importance of operational efficiency and pipeline optimization for business success. Helen Sutton, the CRO of Ardoq, highlighted how Clari provides a framework that enhances control and accountability without relying on spreadsheets. Key metrics such as new business ARR and customer retention were discussed, along with the significance of biweekly risk review meetings and collaboration with marketing. The use of AI for dynamic account selection and real-time data ingestion was also noted as a way to improve prospecting and decision-making. Overall, the session underscored the foundational role of revenue cadences in driving organizational growth.