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Amelia
Scott
Chief Revenue Officer
SendCloud
Amelia, with over 10 years of experience in B2B SaaS sales, leads the sales team at Sendcloud, a premier provider of e-commerce shipping software. Her unique blend of a data-first strategic approach, honed from her background as a doctoral-level psychology researcher, and a people-first execution grounded in values like collaboration, personal agency, growth mindset, and creativity, sets her apart in the industry. As a firm believer in the transformative power of AI in sales and marketing, Amelia is dedicated to leveraging cutting-edge technologies to enhance customer experiences, streamline processes, and unlock new growth opportunities. Her commitment to innovation and excellence has consistently led her to achieve and exceed sales targets, earning accolades such as the President's Club and recognition as a Top 10 UK Sales Leader in 2023.
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01 December 2026 13:45 - 14:30
Panel: Speaking the board’s language: Turning revenue metrics into strategic influence
The board doesn’t need more revenue dashboards. It needs to know what the numbers mean and what to do about them. For CROs, the ability to turn revenue data into strategic influence is becoming a critical leadership skill. Pipeline, forecast, retention and growth metrics only matter when they connect to the bigger questions the board cares about: where growth will come from, what is putting it at risk, and where the business should invest. This session explores how CROs can move beyond reporting revenue performance to shaping business strategy. It covers how to frame the right metrics, tell a compelling commercial story, challenge assumptions, and turn revenue insight into decisions that influence the wider business. Because the CRO’s role at the board table isn’t to explain the number. It’s to explain what happens next.