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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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20 August 2026 09:30 - 10:00
Chairperson opening remarks
Welcome to Chief Revenue Officer Summit Boston. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
20 August 2026 16:45 - 17:00
Chairperson closing remarks
Our chairperson ends the day with a short summary before we head into happy hour.
20 August 2026 12:15 - 12:45
Fireside chat | The two-track revenue plan
Every quarter brings pressure to close, but sustainable growth depends on the tradeoffs CROs make under that pressure. The challenge isn’t execution versus strategy; it’s deciding how today’s moves either build, or limit, tomorrow’s growth. Growth used to to rely on revenue at all costs, but now we’re in a 'post-growth at all costs’ world where CAC is increasing, NRR is a north star metric, and capital is not limitless. This fireside chat explores how CROs run a two-track revenue plan: delivering near-term results while deliberately investing in the future engine. Panelists will share how they translate the growth thesis into weekly decisions - how to split capacity, which deals to pursue or pass, how aggressively to discount, and what to fund now versus stage for later. Attendees will leave with: - A revenue portfolio model to balance core business, growth bets, and future bets - Deal-level criteria that protect long-term value while hitting the number - Practical ways to align sales, marketing, and CS so short-term wins build long-term growth
20 August 2026 13:45 - 14:30
Interactive roundtable discussions | Strategic problem solving
These roundtables are designed for the challenges that don’t have clean answers - the ones CROs are actively wrestling with right now. You’ll join a group of peers facing similar pressures to compare notes, pressure-test ideas, and share what’s actually working (and what isn’t). This isn’t theory or best practice theatre. It’s a space to talk candidly about the decisions, trade-offs, and leadership moments that shape revenue outcomes. Leave with practical insights you can apply immediately. Topics include: - Adapting revenue motions to buyers who want less selling - Managing board expectations when growth slows but pressure doesn’t