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Warren
Zenna
Founder
CRO Collective
Warren's been there - with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services. Under Zenna Consulting Group, he practices as a Fractional CRO and sales / marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox. He's leveraged this knowledge and experience to create The CRO Collective.
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21 August 2025 09:15 - 10:00
Fireside chat: The evolution of the high-performing CRO
In an era where revenue leadership demands both strategic vision and hands-on execution, the role of the Chief Revenue Officer has never been more complex - or more critical. With market conditions shifting and AI-driven insights becoming the norm, how can today’s CROs stay ahead of the curve? This fireside chat will delve into how top-performing CROs are navigating today’s most pressing challenges. Our expert speakers will share firsthand insights into how they’ve adapted their strategies, fostered cross-functional collaboration, and embraced technology to drive sustainable growth. Key takeaways: - The evolving skill set every modern CRO needs to thrive - How to leverage AI and data to make smarter revenue decisions - Proven approaches to balancing strategic vision with operational excellence
21 August 2025 13:45 - 14:15
"You share, I share" roundtable: Exchanging future-focused revenue strategies
This interactive session is all about peer-to-peer learning and future-focused strategy sharing. Instead of a one-way presentation, we’re creating a space for CROs to discuss their upcoming plans, share innovative approaches, and trade insights on what’s next in revenue leadership. You’ll leave with actionable ideas inspired by fellow leaders who are navigating similar challenges.