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Pat
Deskin
Chief Revenue Officer
NewStore
Pat is the Chief Revenue Officer at NewStore, a unified commerce platform for global retail brands that want to accelerate their digital transformation.
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21 August 2025 14:45 - 15:15
Fireside chat: More pipeline, less headcount? Navigating the AI trade-offs in revenue strategy
With AI rapidly transforming revenue operations, many CROs face a critical dilemma: Can you really build more pipeline with fewer people? While AI promises efficiency and scale, the reality of implementation often brings unexpected trade-offs - especially when it comes to maintaining a human touch in high-stakes deals. Are you prepared to strike the right balance? This session will dive into the practical challenges and opportunities of integrating AI into your revenue strategy. Discover how leading companies are using AI to drive pipeline growth without sacrificing quality, and learn where human expertise still plays a vital role. We’ll explore the strategic decisions CROs must make to balance automation with relationship-building. Key takeaways: - Understanding the potential and pitfalls of AI-driven pipeline growth - How to decide when to automate and when to lean on human expertise - Balancing efficiency with personal connection in high-value sales - Real-world examples of AI driving scalable revenue while preserving quality