Many organizations struggle to align their go-to-market efforts, leading to fragmented strategies and missed revenue opportunities. As a CRO, you know that a disjointed approach can slow growth, hinder collaboration, and ultimately impact the bottom line. So, how do you ensure your GTM strategy is truly unified across teams and functions? This session will explore how top revenue leaders break down silos to create a cohesive GTM strategy that aligns sales, marketing, customer success, and product. You’ll learn practical approaches to fostering cross-functional collaboration, setting unified metrics, and aligning every stage of the customer journey to revenue outcomes. Key takeaways: - Proven methods to integrate GTM functions into a single, cohesive strategy - How to align revenue goals with cross-functional collaboration - Creating a shared vision that connects marketing, sales, and customer success - Real-world examples of unified GTM strategies driving long-term growth