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Jim
Norton
Chief Revenue Officer
Brightcove
With a team-building leadership approach spanning a diverse background in media, advertising, and marketing technology sales, Jim has seamlessly navigated into the dynamic realm of SaaS executive sales. Throughout his 20+ year career, he has extensive Chief Revenue Officer experience in implementing full-funnel sales strategies, propelling multi-channel demand through a laser focus on Product Led Growth, Sales Assist, Velocity Sales/Mid-Market, and large enterprise sales. Throughout his journey, Jim has been instrumental in defining and executing strategic initiatives that have fueled new business ventures, expanded market presence, and significantly boosted growth for prestigious organizations such as CondƩ Nast, AOL/Verizon, Google, and Tribune Broadcasting. From running large global sales organizations with revenues exceeding $1B to driving early-stage start-ups from pre-seed to 9-figure valuations, Jim demonstrates a passion for building high-performing sales and client service teams and delivering exceptional results. Jim has consistently demonstrated an unyielding commitment to driving innovation, challenging conventions, and fostering positive company cultures. His record of record-breaking profitability and growth, coupled with a vast network of influential connections, positions him as a respected industry GTM leader.
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21 August 2025 14:45 - 15:15
Fireside chat: More pipeline, less headcount? Navigating the AI trade-offs in revenue strategy
With AI rapidly transforming revenue operations, many CROs face a critical dilemma: Can you really build more pipeline with fewer people? While AI promises efficiency and scale, the reality of implementation often brings unexpected trade-offs - especially when it comes to maintaining a human touch in high-stakes deals. Are you prepared to strike the right balance? This session will dive into the practical challenges and opportunities of integrating AI into your revenue strategy. Discover how leading companies are using AI to drive pipeline growth without sacrificing quality, and learn where human expertise still plays a vital role. We’ll explore the strategic decisions CROs must make to balance automation with relationship-building. Key takeaways: - Understanding the potential and pitfalls of AI-driven pipeline growth - How to decide when to automate and when to lean on human expertise - Balancing efficiency with personal connection in high-value sales - Real-world examples of AI driving scalable revenue while preserving quality