Listy Limon is a passionate, people-first mortgage executive with over 20 years of hands-on experience across all areas of the industry. She currently serves as Chief Revenue Officer at GFS Home Loans, where she leads national growth initiatives, empowers individuals to exceed their goals, builds and nurtures high-performing teams, and drives revenue performance company-wide with a relentless commitment to people, process, and purpose. Based in the Dallas–Fort Worth area of Texas, Listy is a proud mother of three boys who have been her lifelong inspiration to build a better future for the next generation. As her sons begin to venture out on their own, she and her husband Frankie enjoy spending their time outdoors fishing or attending live music events together. Listy is known for her rare ability to blend strategic vision with hands-on, boots-on-the-ground execution. She leads by example, immersing herself in day-to-day operations and collaborating seamlessly across departments to drive national expansion, build strategic partnerships, and drive scalable growth through innovation and process excellence. Recognized as a NEXT Powerhouse Leader and one of NMP Magazine’s 40 Under 40 Mortgage Professionals, Listy brings deep experience in both sales and operations. She is passionate about empowering people, optimizing performance, enhancing customer experience, and shaping the next generation of mortgage leaders.