Traditional growth levers are getting more expensive, less predictable, and harder to scale. At the same time, the most effective revenue leaders are tapping into something far more durable: community. In this session, Bijay will break down how CROs can use community-led growth to drive pipeline, accelerate deals, and increase retention without relying solely on headcount or paid acquisition. From building engaged customer ecosystems to activating advocates and creating peer-driven buying moments, this session will show how community can become a core part of your revenue strategy. Expect a practical look at how to move beyond “community as a brand play” and start using it as a measurable, revenue-generating function. Key takeaways - How to turn customers and champions into a repeatable source of pipeline - Where community fits in your GTM strategy and how to operationalise it - Ways to measure the impact of community on revenue, retention, and expansion