Marketing Operations is often perceived as a cost center, but its true potential lies in its ability to be a strategic catalyst for the entire organization. This session will empower you to shift that perception by providing actionable frameworks for quantifying and communicating the profound value MarOps delivers. We'll cover strategies for defining key performance indicators, building compelling business cases, and effectively articulating how operational excellence directly drives revenue, efficiency, and competitive advantage. Attendees will gain the confidence and tools to elevate their team's standing and demonstrate MarOps' indispensable role in achieving business objectives. Key learnings: - Define and track key performance indicators that directly tie MarOps activities to tangible business outcomes. - Construct compelling narratives and presentations that clearly articulate MarOps' strategic contributions to stakeholders. - Translate operational efficiencies into measurable financial impact to secure buy-in and investment for your initiatives.