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Scott
Kaplan
VP, Revenue Operations
Covetrus
Scott Kaplan is Vice President of Revenue Operations at Covetrus, where he leads commercial planning, forecasting, analytics, sales compensation, enablement, and operational governance for North America. Over the past 15+ years, he has helped organizations build and scale Revenue Operations capabilities, improve commercial execution, and navigate growth, transformation, and integration across technology, financial services, manufacturing, and healthcare. Scott is passionate about building high-performing teams and helping organizations turn strategy into execution. He enjoys sharing practical lessons from leading Revenue Operations teams and believes the best commercial organizations succeed by simplifying complexity, aligning teams, and executing with discipline.
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27 October 2026 14:30 - 15:15
Panel discussion | Breaking down GTM silos
Sales, marketing, customer success, and finance all play a role in driving revenue, but too often they're operating from different goals, metrics, and priorities. As the connective tissue across the go-to-market organization, RevOps is uniquely positioned to bring teams together around shared processes, trusted data, and common objectives. Join revenue leaders as they discuss how RevOps can break down silos, improve collaboration, and create the alignment needed to execute more effectively and deliver better business outcomes. Key takeaways: - Identify the most common causes of GTM misalignment. - Create shared goals, metrics, and accountability across teams. - Build stronger collaboration through process, data, and communication.