AI offers unprecedented opportunities to enhance efficiency and magnify strategic impact. This session will explore how MarOps teams can effectively integrate and leverage AI tools, not as a replacement for human expertise, but as a powerful augment to it. We'll delve into practical applications of AI in areas like data analysis, campaign optimization, workflow automation, and predictive insights, demonstrating how these technologies empower your team to achieve more with less, drive smarter decisions, and deliver tangible results that elevate marketing's overall contribution. Key learnings: - Identify key areas where AI can significantly enhance current marketing operations processes. - Understand practical applications of AI for data analysis, campaign optimization, and workflow automation. - Develop a roadmap for integrating AI tools to empower your team and drive greater strategic impact.