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Lauren
Andrasco
VP, Marketing Operations & Performance Management
OutSystems
With over 20 years in GTM operations and performance management, Lauren Andrasco is an expert at translating complex marketing data into clear, strategic business impact. As the Vice President of Marketing Operations & Performance Management at OutSystems, she champions data-driven decision-making at the executive level. Lauren helps leadership teams build alignment and prove marketing's value using powerful, repeatable frameworks that connect investment to measurable growth.
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29 October 2025 16:30 - 17:15
Panel: Mastering cross-functional collaboration to accelerate revenue growth
In today’s complex GTM environments, Revenue Operations leaders must go beyond dashboards and deal desks, they must act as unifiers across Sales, Product, Marketing, Finance, and beyond. This panel brings together seasoned operators who have led large-scale cross-functional initiatives to share how they’ve navigated competing priorities, built shared accountability, and aligned diverse teams toward unified growth goals. Panelists will explore real-world examples including how to: - Structure teams and workflows to foster collaboration - Establish operating rhythms and KPIs across departments - Translate strategic vision into execution across Sales and Product - Influence stakeholders without direct authority - Avoid common pitfalls like misaligned incentives and communication breakdowns With lessons pulled from scaling organizations at Google and other tech firms, this session will equip attendees with the frameworks, mindset, and language needed to break down silos and become trusted cross-functional leaders.