Sign In
Register

Partner with us

Register today

Call to action
Your text goes here. Insert your content, thoughts, or information in this space.
Button

Back to speakers

Cynthia
Gumbert
Chief Marketing Officer
Litera
Cynthia is an industry-recognized marketing and business executive dedicated to delighting customers and driving a quantitative approach to marketing results. She has a track record of exceeding growth goals for marketing and sales at both fast growing and Fortune 500 organizations. Cynthia is known for delivering the highest in industry ROI on marketing investment, driving best practices around prospect-to-sales conversion management, having a global point of view, and as an industry leader in use of marketing technology. She has led product, vertical, content, and partner marketing, as well as public and analyst relations. She also has a passion for marketing at best in class technology companies that demonstrate strong, real value while attracting a loyal and satisfied customer base.
Button
29 October 2025 16:30 - 17:15
Panel: Mastering cross-functional collaboration to accelerate revenue growth
In today’s complex GTM environments, Revenue Operations leaders must go beyond dashboards and deal desks, they must act as unifiers across Sales, Product, Marketing, Finance, and beyond. This panel brings together seasoned operators who have led large-scale cross-functional initiatives to share how they’ve navigated competing priorities, built shared accountability, and aligned diverse teams toward unified growth goals. Panelists will explore real-world examples including how to: - Structure teams and workflows to foster collaboration - Establish operating rhythms and KPIs across departments - Translate strategic vision into execution across Sales and Product - Influence stakeholders without direct authority - Avoid common pitfalls like misaligned incentives and communication breakdowns With lessons pulled from scaling organizations at Google and other tech firms, this session will equip attendees with the frameworks, mindset, and language needed to break down silos and become trusted cross-functional leaders.