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Cynthia
Gumbert
CMO
Litera
Cynthia is an industry-recognized marketing and business executive dedicated to delighting customers and driving a quantitative approach to marketing results. She has a track record of exceeding growth goals for marketing and sales at both fast growing and Fortune 500 organizations. Cynthia is known for delivering the highest in industry ROI on marketing investment, driving best practices around prospect-to-sales conversion management, having a global point of view, and as an industry leader in use of marketing technology. She has led product, vertical, content, and partner marketing, as well as public and analyst relations. She also has a passion for marketing at best in class technology companies that demonstrate strong, real value while attracting a loyal and satisfied customer base.
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29 October 2025 13:30 - 14:00
The AI-powered MarOps team: Enhancing efficiency and impact
AI offers unprecedented opportunities to enhance efficiency and magnify strategic impact. This session will explore how MarOps teams can effectively integrate and leverage AI tools, not as a replacement for human expertise, but as a powerful augment to it. We'll delve into practical applications of AI in areas like data analysis, campaign optimization, workflow automation, and predictive insights, demonstrating how these technologies empower your team to achieve more with less, drive smarter decisions, and deliver tangible results that elevate marketing's overall contribution. Key learnings: - Identify key areas where AI can significantly enhance current marketing operations processes. - Understand practical applications of AI for data analysis, campaign optimization, and workflow automation. - Develop a roadmap for integrating AI tools to empower your team and drive greater strategic impact.