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Cheryl
Pederzoli
Executive Director, RevOps & Enablement
AGS Health
Cheryl Pederzoli is a seasoned RevOps leader focused on building the operational engines that drive revenue growth. As Executive Director of Revenue Operations at AGS Health, she works to continuously evolve how sales, marketing, and customer success operate together — testing new technology, refining processes, and adapting the model as the business grows. Her expertise spans scaling operating models, streamlining complex tech stacks, and optimizing the full prospect-to-customer lifecycle. Cheryl is also a frequent speaker and writer, sharing practical insights on what it actually takes to grow an organization.
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27 October 2026 09:45 - 10:15
RevOps from scratch: Surviving (and owning) the early years
The first few years of a new revenue operations team are rough. The department is a handful of people (if you’re lucky), systems nobody has cleaned in years, and processes that live in one person’s head. Everyone needs something today, and it feels impossible to keep up, let alone get ahead. Cheryl’s RevOps team started when the Salesforce admin left and she stepped in to cover. Three years later, it’s a team of three supporting nearly 150 users. In this session, she’ll share what has worked, what hasn’t, and how to move from taking orders to setting direction. Key takeaways - Decide what to fix first. Sort the request pile into “fix now,” “fix next” and “not yet,” so your time goes to the work that moves revenue. - Build momentum with small wins. RevOps doesn’t get fixed overnight. Learn which early wins earn trust, and why training is often the best investment a small team can make. - Go from order-taker to owner. The behaviors that earn you a seat when tools get chosen and processes get written. And why owning a decision includes being willing to reverse it. - Remember you’re not doing this alone. The honest side of the job, and why community and going slow pay off.