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Britt
Bowman
Head, Global Business Optimization
ServiceNow
Britt builds operating systems that connect marketing, sales, finance, technology, data, and AI so revenue actually works at scale. During more than a decade at ServiceNow, she led transformation, operations, governance, and GTM initiatives across the business. At various points, her responsibilities included a $50M+ transformation portfolio spanning a 2,000-person global marketing organization, enterprise GTM operating model leadership, AI governance, planning, demand generation, CRM, analytics, and revenue attribution. Britt has also helped shape enterprise AI strategy, investment priorities, governance frameworks, and adoption approaches at scale.
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27 October 2026 09:00 - 09:15
Opening remarks
Start the summit with opening remarks from our chairperson, setting the stage for a day of insights, innovation, and RevOps transformation.
27 October 2026 17:15 - 17:20
Closing remarks
As we wrap up, we’ll reflect on key insights shared throughout the sessions and discuss actionable next steps to drive revenue growth and operational excellence.