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Bethany
Prettyman
Senior Director, Revenue Marketing Operations
Tenable
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29 October 2025 15:45 - 16:30
Roundtable: Driving growth through alignment - The role of RevOps in uniting sales and marketing
Throughout the day, attendees have explored their dedicated tracks—one focused on Marketing Operations, the other on Revenue Operations. Now it’s time to bring those two worlds together. This interactive roundtable unites both groups for an open, honest discussion about what each function truly needs from the other to achieve greater alignment. In the first half, Marketing Ops and RevOps participants will work within their respective groups to identify pain points, expectations, and opportunities for improved collaboration. In the second half, both groups will reconvene to share insights, compare perspectives, and co-create strategies for a stronger partnership across the revenue engine. Expect candid conversation, fresh empathy, and actionable takeaways to strengthen the bridge between Marketing Ops and RevOps. Key Questions to Explore - Where do Marketing Ops and RevOps most often misalign, and what are the root causes? - What does true partnership between the two functions look like in practice? - How can data, processes, and communication be structured to support shared goals rather than create friction?