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Allison
Markham
Director, GTM Operations
AML RightSource
Allison is a data and results-driven business strategist focused on optimizing business processes, MarTech infrastructure, and ROI analysis. She has a proven track record of using analytics-based problem solving to drive strategic decisions, generate leads, and support revenue growth. With expertise across CRM and SaaS platforms, including HubSpot, Salesforce, Google Analytics, Klaviyo, Pipedrive, and ZoomInfo, she is passionate about enhancing user experiences while building scalable, high-performing marketing and revenue operations.
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27 October 2026 14:15 - 15:00
Panel discussion | Breaking down GTM silos
Sales, marketing, customer success, and finance all play a role in driving revenue, but too often they're operating from different goals, metrics, and priorities. As the connective tissue across the go-to-market organization, RevOps is uniquely positioned to bring teams together around shared processes, trusted data, and common objectives. Join revenue leaders as they discuss how RevOps can break down silos, improve collaboration, and create the alignment needed to execute more effectively and deliver better business outcomes. Key takeaways: - Identify the most common causes of GTM misalignment. - Create shared goals, metrics, and accountability across teams. - Build stronger collaboration through process, data, and communication.