Matt Lormand helps organisations solve complex commercial growth challenges by combining strategy with execution. Over the past decade, Matt has led pricing, revenue strategy, go-to-market and product initiatives across consulting and healthcare, helping businesses unlock growth through smarter commercial models rather than simply working harder. Most recently, Matt led commercial strategy and growth for the Smile Generation Dental Plan at PDS Health, overseeing pricing strategy, product design, go-to-market and commercialisation for a $250M recurring revenue business. In that role, Matt helped scale the business from around $50M to more than $200M in annual revenue and developed pricing initiatives supporting over $300M in incremental revenue. Underpinning all of this is a simple conviction: the biggest opportunities often hide in how a business operates. Matt thrives on digging into data, getting close to the front line, challenging assumptions and building practical solutions that improve customer experience, strengthen financial performance and create sustainable growth.