Generative AI has enormous potential to transform Revenue Operations, but moving from that potential to practical, scalable applications inside a large enterprise is not straightforward. In this session, Anu Rao will share lessons from AWS’s journey toward AI-powered Revenue Operations. Drawing on early use cases across revenue insights, knowledge management, and operational workflows, she will explore how AWS is approaching the question of where AI can create meaningful value — and what teams are learning as they begin translating those opportunities into real capabilities. The session will examine some of the foundational questions enterprises face early in their AI journey: Where should you start? Which RevOps problems are actually well suited for AI? How do you ground AI in complex business data and policies? And how do you design for accuracy, trust, and adoption from the beginning? Attendees will leave with practical lessons for identifying high-value AI opportunities in Revenue Operations and building the foundations needed to move from experimentation toward scalable, AI-powered workflows.