Alfie Gomez is Head of Revenue Operations at ServiceRocket, the leading Atlassian Solution Partner. He runs the operational backbone from lead to recognised revenue: the seams between sales, delivery and finance where margin leaks and forecasts drift. His brief is to make operating teams aggressively effective, and he treats strategy and development as one job, designing the operating model and writing the systems that enforce it, so the controls hold in practice and not only on a slide. His method is finance-grade operations: one reconciled view of bookings, backlog, margin and revenue, data fixed at the source rather than at the reporting deadline, and a number that does not ship until it ties to the ledger. AI runs inside the same discipline. Agents are cheap, the context they read from is the expensive part, so he invests in the records and harness, letting the agents do the rest, with a permission check on every write and a person accountable for every call. A Chilean in the Bay Area and a Universidad de Chile graduate, he started in sales and moved through marketing and customer success before taking on the back end of the business, where everything learned at the front gets tested.